Recently on Kem Meyer's blog, she talked about making the message more attractive. I don't mean "The Message", I mean something that's trying to be communicated. Like for example, the employee handbook.
They developed a little pop quiz that goes along with the handbook. While an employee handbook is not normally very fun to read, the quiz that went along with it was pretty entertaining. In the least, it made the handbook worthwhile to read.Very funny. Check it out here.